Career
Professional experience, academic background, certifications, and publications.
Professional Experience
Director of Communication, IR and ESG
2018 – presentSPIC Brasil
Built from scratch the corporate communication department of one of the world's largest clean energy companies. Government relations, brand positioning, and crisis communication in an intercultural context.
Strategy Manager
2015 – 2017Irani S/A
Strategic planning and organizational restructuring in a paper and packaging company.
Co-Founder and Executive Director
2013 – 2015Movete Consultoria
Strategy and corporate communication consulting.
Content Marketing Director
2012 – 2013Idê Comunicação
First formal entrepreneurial experience in content marketing.
M&A Specialist
2009 – 2012CPFL Energia
Mergers and acquisitions in Brazil's electric power sector. Due diligence and company integration.
Market Intelligence Coordinator
2007 – 2009Irani S/A
Structuring a competitive intelligence department.
Senior Consultant
2007Accenture
Management and technology consulting.
SAP Analyst – Finance
2005 – 2007PPE Fios Esmaltados
Implementation of SAP financial modules.
New Business Analyst
2004 – 2005OWI Brasil
Prospecting and opportunity analysis.
Intern
2003 – 2004Grupo DPaschoal
Start of professional career.
Education
DBA — Professional Doctorate in Business Administration
2023 – 2026FGV EAESP
Mental health at work and technology use outside working hours.
MPA — Professional Master's in Business Administration
2019 – 2021FGV EAESP
Communication between Brazilian and Chinese Executives: The Experience of Living Together in Chinese-Capital Companies Operating in Brazil.
MBA in Administration and Management
2010 – 2011FIA Business School
Thesis on smart energy grids.
Bachelor's in Business Administration
2000 – 2003FACAMP
Certifications
AI Fluency Framework & Foundations
Anthropic · 2026
Claude 101
Anthropic · 2026
Leadership: Perspectives from the Humanities
Saïd Business School, Oxford · 2022
Gender, Equity, and Leadership in the 21st Century
Haas School of Business, UC Berkeley · 2022
Globalization or Localization: Strategies and Tactics Facing VUCA
Renmin University of China · 2022
Leadership Academy
Fundação Dom Cabral · 2021
CORe – Credential of Readiness
Harvard Business School Online · 2019
Advanced Topics in Financial Decisions
University of La Verne · 2012
Renewable Energy Business
Portal CanalEnergia · 2011
Value Generation – Leaders and New Managers
Insper · 2010
Smart Grid: Concepts and Trends
Instituto Acende Brasil · 2010
Academy mySAP Financial Accounting
SAP · 2005
Publications
Dad of Twins — Sharing What Came Doubled
Editora Íthala · 2017